Hi-Point conducts a variety of market research studies to gather the opinions of individuals to gain insights into consumer trends, opinions on public and social issues, programs, or initiatives.
Before making recommendations regarding study design and methodology, we ask the following questions at start of each project:
- What business decisions do you need to make?
- Who are you trying to survey?
- What type of information do you need?
- When do you need the information?
- What is your budget for the project?
Based on your answers to the above questions, we work with you to select the methodology that best meets your research needs.
Qualitative Market Research
- Concept Testing
- Purchase Process Research
- Success Stories
- User Needs Analysis
Quantitative Market Research
Sample size alone, however, does not make research results projectable to your target audience. There are many different ways to determine both the number and type of people that should be surveyed for a specific project. This is what is commonly referred to in the industry as a "sampling plan." It is an integral part of any quantitative study and will directly impact the projectability of the study results.
Market Research Tools
Multiple tools may be selected to get opinions from a targeted group including live and web based tools in a group setting or one-to-one. Our research will provide you a written report with summary of findings in narrative and in graphical formats. If desired by the client, we can provide additional analysis of findings with conclusions and recommendations.
Hi-Point uses a variety of market research tools:
- Focus Groups
- Online Focus Groups
- One-to-One Interviews
- Online Surveys
- Telephone Suveys